N2Vate - New Product and Market Development

“Don Kloos aided the birth of the analytical technique micro x-ray fluorescence. Made possible by the development of practical x-ray optics, Veeco Instruments NY was trying to move from supplying low-end general purpose XRF instruments at ~$30k, to providing the first of the modern breed of optic-enhanced µXRF instruments. As a consultant Mr. Kloos identified the first commercial niche application, manufacturers of disk drive read/write heads. He assisted both the customers and Veeco to understand the benefits and necessary product specs. This was also critical for XOS, as the supplier of the enabling x-ray optics. The result was a strong product launch and market penetration worldwide for Veeco at a price point of $130k, providing much better margins. This led to the acquisition of the Veeco division by Thermo Scientific, the industry leader in scientific instruments.”

“Don Kloos was instrumental in helping establish Aribex as a start-up in the dental market.  He did the market research to help us identify the market potential, and found the data regarding number of dentists and specialists that allowed us to prepare accurate pro forma estimates for our early investors.  Don established our product branding, messaging, and oversaw the creation of our website and other marketing materials.  He came up with our product name, NOMAD, which has been one of our most important trademarks!  Significantly, he identified the major distributors and was able to get introductions and meetings with the key decision makers that allowed us to gain access to the dental markets, both domestically and internationally.  He is a pleasure to work with, and injects a sense of humor with his strong work ethic, making a significant contribution to a start-up success.”

I’ve worked with Don as a business partner and he has a great deal of expertise in marketing and business development. He is very knowledgeable from a technology standpoint and can be a great asset to an organization planning on the deployment of a new technology or device to the market.

https://www.linkedin.com/in/dave-nix11

Don Kloos was instrumental in helping establish Aribex as a start-up in the dental market. He did the market research to help us identify the market potential, and found the data regarding number of dentists and specialists that allowed us to prepare accurate pro forma estimates for our early investors. Don established our product branding, messaging, and oversaw the creation of our website and other marketing materials. He came up with our product name, NOMAD, which has been one of our most important trademarks! Significantly, he identified the major distributors and was able to get introductions and meetings with the key decision makers that allowed us to gain access to the dental markets, both domestically and internationally. He is a pleasure to work with, and injects a sense of humor with his strong work ethic, making a significant contribution to a start-up success.